On November 11, 2024, Broadcom announced that VMware Fusion and Workstation will be available for free to everyone.
However, until a new release is made, VMware Fusion Pro still says “Licensed for Personal Use only.”
You can download binaries for free from https://support.broadcom.com/group/ecx/downloads. Select “VMware Cloud Foundation” from the top-right dropdown menu, and search for the product you want.